Extruded aluminum case that was probably lacquered to protect the advertising which has worn so I left it as found to keep the ad. Refreshment Time Catering Service with a great representation of a steaming cup of coffee. Made by Stanley with only Imperial measures which helps to date to early 1970’s. Dinged up a bit but great character. Vintage Early 1970’s Advertising Tape Measure Made By Stanley 72" Refreshment Time Catering Service