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I have to admit I cant get enough of these little tape measures. They come with virtually all manner of advertising & are cloth style that were often used by tailors or anyone sewing clothing as they were flexible & small enough to fit in a pocket. This example has the advertising for Mead Johnson children’s vitamins. Measures out to 48" on one side & 122cm on the other. Its 1 1/2" in diameter & the celluloid cover is in good condition. Made in USA retracts well with button Vintage Circa 1957 Advertising Cloth Retractable Tape Measure Mead Johnson Tri-Vi-Sol 48" Nice Condition, 48In, 122cm
