I have to admit I cant get enough of these little tape measures. They come with virtually all manner of advertising & are cloth style that were often used by tailors or anyone sewing clothing as they were flexible & small enough to fit in a pocket. This example has the advertising for Central Mutual Insurance Company Measures out to 40". Its 1 1/2" in diameter & the celluloid cover is in great condition. Made in Germany “West Zone which dates it between 1945-1949. Retractable steel tape. Features “Chief” Dalmation that was a symbol for the company. Vintage Circa 1945-1949 Advertising Cloth Retractable Tape Measure Central Mutual Insurance Fixtures 48” Steel 40" Western Zone Germany
