This is a great design by an unknown maker, I suspect it was made by Master Rule Mfg Co. The Equiptable Savings & Loan Association opened just after the end of WWII & the building went up in 1948 & is presently on the National Historic Building list, the address now is 621 SW 6th Ave but this tape shows 611. By Every Rule of Measure We Serve You Best. The steel tape is worn but legible. 6ft measures 1 11/16" in diameter Vintage Circa 1940’s Advertising Tape Measure Equitable Savings & Loan Association 411 S.w. 6Th Ave. Portland, Oregon Nice Condition