Pretty rare advertising tape measure that likely dates to the early 1920’s cloth tape measure that goes out to 57". The advertising is from Temtor Corn & Fruit Products Co. " Measures Up To Every Expectation". Nice condition though the tape doesn’t fully retract if pulled all the way out. Measures 1 3/4" in diameter. Vintage Circa 1921 Advertising Cloth Tape Measure Celluloid Cover Temtor Corn & Fruit Products Co. 57"