This was Lufkin’s top of the line chrome plated brass 72" tape measure with a white clad tape making it easier to read with no wear. The advertising is for Semans Co that used to manufacture moulding. It’s in nice condition & dates to late 1970’s Vintage 1960’s Lufkin White Clad Advertising 72" | 6Ft Tape Measure Semans Moulding Co Sacramento